These days, one of the world beauty trends is K-beauty. Not only Asian nations, but many western countries now have an interest in K- beauty. The Inha Times interviewed Katherine Spowart (skinfullofseoul), who is working as a British K-beauty columnist and K-beauty blogger in Korea.
The Inha Times (IT): Please introduce yourself and your job.
Katherine: My name is Katherine and I'm a British English teacher in Seoul. I also write a beauty column for the Economic Review, and run a beauty blog (SkinfullofSeoul) and an Instagram page (@skinfullofseoul). On my blog and Instagram pages you can see my review about Korean beauty products, some event reports about K-beauty, K-beauty products, shopping guides, and also things about my daily life!
IT: What caused you to start working as a beauty columnist in Korea?
Katherine: I posted some photos about K-beauty on my own Instagram page. I was approached by the journal after they saw my beauty Instagram @skinfullofseoul and they asked me to write about my experiences of K-beauty. I wanted to share those experiences and what I had learned so I decided to go for it!
|British K-Beauty blogger, Katherine
IT: What are the most worthwhile and challenging things as a beauty columnist?
Katherine: It's really great hearing feedback from readers who have enjoyed my articles or learned something new. I always try to communicate with my readers through my social media pages. The most difficult thing is to think of original ideas for articles. For me it can also be difficult to balance my teaching job with time to write; I have to be disciplined with my time.
IT: What is the most memorable K-beauty article you have written?
Katherine: I guess that would be my column which contained an interview with Cosrx! I really liked my interview with Cosrx—they are one of my favourite brands and have really grown in stature in the K-beauty industry. I wanted to share more detailed information about that company with my readers, so I decided to interview them! We talked about the company’s ‘story’, future plans, products, and ingredients. It was an amazing experience as a Cosrx fan!
IT: What is the most important thing in writing a beauty column?
Katherine: It's really important to try and be original, and offer views or suggest products that aren't widely talked about. I always try to write as simple as possible and avoid any confusion by keeping it straight forward.
IT: Compared to other countries, what is the most striking difference (characteristic) in Korea’s beauty industry?
Katherine: Korea's beauty industry is much more fast paced than other countries—there are always new brands, new collaborations, new product ideas, new ingredients, new lines, etc. It’s very exciting for shoppers! These days I’m addicted to finding new products and ingredients! The packaging and design ideas are also very innovative and interesting. Maybe that is one of reasons many beauty addicts like to collect K-beauty products!
IT: As a beauty columnist, what are your plans or objectives?
Katherine: Right now I'm focusing on my personal blog and Instagram, and working with lots of different companies to get more experience. I also plan on gaining a marketing qualification so I can potentially enter into the Korean beauty industry as it expands in the west.
|British K-Beauty blogger, Katherine
IT: What are your own beauty tips?
Katherine: Firstly, always hydrate my skin with lots of thin layers of essences or serums or light creams. I prefer this to heavy creams, and light layers keep my skin unclogged and clear. Secondly, I swear by the use of snail products for healing and soothing. Thirdly, always wear a lip sleeping mask or heavy lip balm overnight to stop lips drying out while you sleep and breathe. Fourthly, drink lots of water and always wear sunscreen. Lastly, zig zag your mascara through your lashes for a full even covering.
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